Qualcomm

Social campaign and app design.

Brief

Qualcomm intends to show consumers how they make life better with the mobile technology we use every day, even in ways we take for granted. Even at the time when the brand wasn’t as popular, their modems and/or processors are already being used in over 50%-70% of all smartphone devices.

Idea

Took the emblem of a monotonous upper bleacher seat and transformed it into a spectacular attraction that real fans could unlock using the mobile device they had sitting next to them. By accessing a mobile app, fans were given the option of ordering up instant upgrades for their fan experience.

Created a multi-video campaign showing how we surprised people with different types of Fan upgrades and how Qualcomm is always there to make your life not just better, but fun.

Content

Art Direction

Design

UI / UX Design
Visual Design
Creative Direction
Motion Design
Accessibility

Strategy

User Testing
Information Architecture
Content Strategy
UX Strategy
Feature Roadmapping

Engineering

Front-end Development
Quality Assurance
Accessibility
Consulting